In 2008, I started my label carrying my own name and I went all out, because I believed in it. Some way or another, the designs struck a chord: paper, craft, rituals, traditions, pretty prints and all produced in an eco-friendly way… it became a success.
By now, the paper has been joined by textile, my second love. Functional, with beautiful prints and naturally made from GOTS-certified organic cotton. The fabrics also carry my signature: poetic, graphic and with a major role for nature. Because nature is definitely a thing; ‘eco-friendly’ is not just an empty marketing term for me. ‘Beautiful’ is only beautiful to me when it’s been produced in a clean and fair way.
In addition to constantly developing my collection for my own company, I also work with great passion for other companies. I often advise and design for completely different audiences, in other styles, but funnily enough everything always features my own signature.
Great news: in March 2022 my husband Peter and I opened studio HIMLI, a daylight studio for photography and video in 'het Gooi'. A lovely place: spacious, bright and high, with everything you need for your photo shoot. Only 15 minutes from Amsterdam (in Naarden, near the exit on the A1) and also free parking spaces, right in front of the door. Besides the fact that I myself use our photo studio to photograph my own designs, we rent out studio HIMLI per day or per half day. Do you have plans for a photo shoot? Come and have a look at the space and the possibilities!